“The Myths of Innovation” by Berkun in 4 sentences

Innovation is often romanticized and surrounded by harmful myths. The reality is that it neither comes with epiphany nor by following a predefined established set of steps, but it from hard work and experiments.
Find a problem, frame it, focus on it, and start exploring, designing, and prototyping.
Significant innovations rarely start big — start small by examining your problem and finding solutions that could work; a world-changing product can come later and be in an unforeseen direction.
Success can take years to come — learn from mistakes and find what motivates you to walk you through the most challenging time.

The full book “The Myths of Innovation” by Scott Berkun on Amazon