“Simply Brilliant” by W. Taylor in 8 sentences

“How Great Organizations Do Ordinary Things in Extraordinary Ways”

Remarkable organizations can make even the most ordinary industries, such as fast food, cleaning, or banking, extraordinary.

These organizations have a “lighthouse” identity: they have a unique perspective, which is projected with great intensity and salience.

To become a truly creative leader of an extraordinary company, combine uncombinable: naivety with discipline, and always keep learning.

Show provocative competence: challenge existing knowledge, ask questions, and not be afraid to change your opinion.

Show acts of personal connection and genuine empathy to the customers — kindness matters just as much as the underlying technology, expertise, and product.

As a leader, add humility to ambition and allow your people to contribute their expertise and creativity to the maximum.

Create an environment where people of different backgrounds meet and collaborate.

Let your employees own the company’s success: respect them, listen to them, and share the wealth you built together with them.

The full book “Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways” by William C. Taylor on Amazon