“Creative Construction” by Pisano in 5 sentences

Tatiana Fesenko
Oct 25, 2020

A company’s capacity for innovation is defined by leadership and talent, not by its size or age.

Innovations are risky and costly, but refusing to innovate can be catastrophic — therefore, a company must define its innovation strategy.

Search, synthesis, and selection are necessary steps of the strategy’s development — these activities need collaboration, discipline, and following the rules, which are different for every company.

The right culture is crucial for the innovation strategy’s success, but innovative cultures can be hard to work with.

Ultimately, it all depends on human resources: leaders who have to be mindful of innovation and talent who should be the best people available.

Full book “Creative Construction: The DNA of Sustained Innovation” by Gary P. Pisano on Amazon

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